|Mira Duma and Vika Gazinskaia|
The Telegraph has done a little piece on Penny Martin, the much revered editor-in-chief of The Gentlewoman. She comes across as very charming and down-to-earth but also, incredibly erudite. Apparently, she was on track to receive her PhD and was working on a thesis about women’s magazines – "about Vogue, Thatcherism and the representation of the working woman." Amazing, no? I was particularly tickled by this little note on why it was important to her to chose a markedly conversational style for the magazine:
'I think it is very important that you can hear the way women sound. I think women talk to each other very differently when men aren't in the room and I wanted that sound of their voices,' she says. 'What I wanted to reproduce was that thing when women sit down and say, "God, I love that."' She mimes pulling at a jacket. 'You know, they touch each other.'Read the whole interview. You will feel she knows you.
via The Luxe Chronicles